Tina Valerdi

E-commerce website for a new line of evening dresses

2023
Bespoke UI and UX design
Fashion
Challenge

Tina Valerdi launched a new line of evening dresses and needed a website that complements her bridal wear site but clearly stands apart, and serves a diverse international audience.

Approach

We combined elegant design with intuitive functionality: a minimalist cart with a side overview for a smooth checkout, and social media templates for brand-consistent posts.

Result

A distinct e-commerce website for the evening collection with a seamless path from inspiration to purchase, plus templates that make regular, on-brand storytelling easy.

Tina Valerdi online store on a laptop: the home page with a model in a black evening dress from the summer collection
Services
Timeline

December 2022 – February 2023

Industry

Fashion

Stack

Figma, WordPress

Tina Valerdi product page, Complete the look block and new arrivals
Tina Valerdi evening dresses catalogue with filters and the summer collectionTina Valerdi catalogue continued, the Our dresses block and footer

Cart optimisation

A checkout as elegant as the gowns

A minimalist cart with easy adjustments, clear information and a side cart overview takes customers from inspiration to purchase without friction.

Tina Valerdi side cart on a laptop and the evening dresses catalogue on a phone
Tina Valerdi pages: homepage, special offers pop-up and checkout contact detailsTina Valerdi product page on mobile with sizes and colours

Social media

Templates for on-brand storytelling

Versatile social media templates make brand-consistent posts effortless, simplify storytelling and encourage audience interaction.

Free 30 min call
Planning a similar project?

Talk it through with the team that built Tina Valerdi's store: a catalogue and checkout as elegant as the collection.

Sviat Luchyn, Co-founder and CEO of Flying Age
Sviat Luchyn
Co-founder & CEO
sviat@flying-age.com