InterUAction

Brand identity and a flexible identity system for a Ukrainian recovery coalition

2022

Brand identity design

Platform

Challenge

InterUAction is a coalition of business associations, entrepreneurs, donors, government and community representatives working for the rapid recovery and development of Ukraine. It needed a strong, memorable brand built from scratch.

Approach

We built a flexible identity system on one comprehensive grid that informs every element, from the primary logo and its alternatives to stationery, marketing materials and digital assets.

Result

A memorable identity that communicates the coalition's values and adapts from print to digital, so the team can easily create new on-brand designs as its needs grow.

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InterUAction branded envelope with a tear-off strip and an invitation to read inside

Services

Brand Identity Design Services

Corporate identity design, Social media design

Timeline

2022

Industry

Platform

Stack

Figma, Adobe Illustrator, Adobe Photoshop

InterUAction slogan When you act, your will grows, you become stronger, with the star sign and a monument photo

Design solution

A clean, modern identity built on one grid

A primary logo and alternatives, custom stationery, marketing materials and digital assets that keep the online presence cohesive.

The InterUAction sign built from four circles on a grid

Graphic elements derived from the circles and squares of the sign

Key achievements

One system from print to digital

The identity communicates InterUAction's values, and the design system supports applications from print to digital while staying consistent.

White gift box with the star pattern and the U — Join slogan

Sign compositions with the map of Ukraine and UA

Slogan system: U — Act, U — Respond, U — Join, U — Interact

InterUAction stationery: letterhead, business cards, envelope and card

Project impact

An identity that can grow with the mission

The flexible, adaptable system lets InterUAction evolve and respond to new needs and opportunities in the recovery and development of Ukraine.

Social media avatars and the LinkedIn cover in the InterUAction identity

Speaker announcement post in the InterUAction style

Poster with the slogan and a monument photo in a city lightbox

U — Join billboard with a speaker portrait

Event participants with badges in front of the InterUAction press wall

Three people at the InterUAction forum in front of the press wall with partner logos

Free 30 min call

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Talk it through with the team behind InterUAction's identity: one flexible system from print to digital.

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Bohdan Ziniak

Co-founder & Design Director

bozi@flying-age.com

Yuliya Zayika, CEO, InterUAction

"The work process was easy and relaxed, and the team had a positive working atmosphere."

The work process was easy and relaxed, and the team had a positive working atmosphere. We are pleasantly surprised by the approach and attention to detail and our wishes. We would definitely recommend hiring this team.