Challenge
Modernise a heritage brand without flattening its warmth
After more than a decade on the same website, Nova UA needed a full digital reset — without alienating long-time members or losing its cultural identity. Strong offline, nearly invisible online.
A heritage brand with deep roots and a legacy storefront never built for mobile.
Run design and Webflow in parallel, and modernise through typography and tone rather than a new identity.
A modular site system, restructured key flows and a story architecture that is easy to scan.
Research & strategy
Benchmarked against the banks members compare us to
We measured where a heritage credit union can outperform large banks, and where the gap was widening. Each row is a member-defined attribute, not a feature checklist.
Every key action is reachable within three clicks from any page.
The phone is the primary experience, not a fallback layout.
Content follows members’ real moments, not abstract product categories.
UI system & Webflow
17 templates and one layout grammar the team extends on its own
Design and Webflow development ran in parallel from week one. Fewer handoffs, faster learning, and build decisions made with production in mind. Eight sprints, one system.
SEO & performance
Built to be found, and to load fast on the phones members use
We rebuilt content as crawlable HTML, optimised every asset and put structure where there had only been visuals. Every component was redesigned mobile-first.
Results
A foundation the marketing team ships on without us
Easier onboarding, a clearer member experience and a modern identity that keeps the credit union’s roots — ready for the next generation of members.
Talk it through with the team that built Nova UA: the research, a Webflow system your team runs on its own, and what moved the numbers.
