About the project
We redesigned Nova UA FCU’s website to modernize the member experience, improve usability, and support future digital growth while preserving the brand’s heritage.
Full-cycle redesign with long-term scalability: Research & UX Strategy, Scalable layout system, Webflow sevelopment, SEO & Performance optimization
Figma (Design System, Prototyping)
FigJam (Workshops & IA Mapping)
Webflow (Development & CMS)
Banking & Financial Services / Credit Union
The challenge
Nova UA FCU needed a modern website that could meet today’s digital expectations without alienating long-time members or losing its cultural identity.
Project stages & Timeline
Key Findings
Our research confirmed a clear gap between Nova UA’s strong community reputation and its outdated digital experience. Users wanted modern self-service tools, clearer product guidance, and mobile-first convenience — all without losing the personal, human feel that sets the credit union apart.
Scalable Webflow Setup
Achievements
We introduced a fully modular design system, restructured key user flows, and delivered a Webflow-powered site the client can update independently. The brand now feels unified across digital touchpoints, with stronger clarity, accessibility, and conversion intent.
Overall results
Nova UA now has a future-proof digital foundation: easier onboarding, improved member experience, measurable growth in online engagement, and a modern identity that honors its roots while positioning the credit union for the next decade.
