AnalystPro Product Design

Product UI/UX design for an AI-native platform

2024 – 2025
Digital product development
Marketing analysis
Challenge

AnalystPro helps consulting teams make strategic recommendations 12× faster with AI. Stakeholder briefings revealed confusing navigation, inconsistent interfaces and lengthy processes that frustrated users and drove churn.

Approach

We mapped user flows to find friction points and ran a UX audit based on Jakob Nielsen's 10 usability heuristics, then redesigned the app and browser extension into one consistent interface.

Result

Users complete tasks with 54% fewer clicks. Consistent design shortens the learning curve, and smoother interaction across the app and extension improves productivity.

87%
Task success rate
+24%
Engagement time
4.7/5
Customer satisfaction
AnalystPro website on a laptop held up by ropes against a dark blue background
Services
Timeline

2024 – 2025

Industry

Marketing analysis

Stack

Figma, Adobe Illustrator

UX audit

An audit that showed where users get stuck

Through user flow mapping we identified friction points, then audited the interface against Jakob Nielsen's 10 usability heuristics to keep it clear, accessible and functional.

UX audit table documenting more than 100 analysed screens
AnalystPro research team page on a laptop: members, roles and statusAnalystPro demo request and onboarding screens on two laptops
AnalystPro tenancies admin with an access settings modal, on two desktop screens

Achievements

54% fewer clicks to finish a task

The new consistent design increases engagement and satisfaction, and smooth interaction across the app and extension makes users more productive.

AnalystPro screens: browser extension, driver analysis tree, research workspace and onboardingBar chart: 54% fewer clicks to complete a task after the redesign
Diagram of one experience across the web platform, browser extension and Excel extensionBrowser extension: adding a tagged note and one-click sign-up
AnalystPro driver analysis tree on a desktop screen

Overall results

Simpler flows, lower cognitive load

Simplified flows and navigation reduce cognitive load, and seamless transitions between environments keep navigation smooth.

Four outcomes: simpler flows, easy onboarding, custom fields and seamless switching between environments
AnalystPro sign-up, note-taking in the extension and a research project report
AnalystPro interface: a scenario model linking drivers and calculations to a result, above a table of saved research extracts
Free 30 min call
Planning a similar project?

Talk it through with the team that redesigned AnalystPro: an audit first, then one consistent product across the app and extension.

Bohdan Ziniak, Co-founder and Design Director of Flying Age
Bohdan Ziniak
Co-founder & Design Director
bozi@flying-age.com
Joseph Heade, Founder and CEO of AnalystPro
Joseph Heade, Founder & CEO
“High-impact design, delivered fast and managed seamlessly.”
Flying Age has successfully launched the designs within the agreed timeline. The team responds to needs and communicates primarily through virtual meetings, showcasing excellent project management. Their high-quality work has impressed the client, resulting in a positive engagement.