AnalystPro Brand Identity

Brand identity design for an AI-native platform

2024
Brand identity design
Marketing analysis
Challenge

AnalystPro is an AI-native platform that helps consulting teams make trusted strategic recommendations 12× faster. Its branding was outdated and needed a memorable, cohesive identity that could flex across many uses.

Approach

We started with discovery and competitor research, then built a versatile identity system: a core logo and alternatives, visual assets with clear rules for combining them, and editable marketing templates.

Result

A detailed brand guide covering the logo, visual assets, typical compositions and marketing materials, so the team can create consistent designs for social media and sales.

AnalystPro brochure cover on a tablet, with an AI data-analysis headline, the brand logo and a photo of an analyst at a laptop
Services
Timeline

2024

Industry

Marketing analysis

Stack

Figma, Adobe Illustrator

AnalystPro presentation slide on a laptop: the impact of its AI solutions on data analysis

Competitor insights

Research before the first sketch

We analysed companies that provide research solutions, using open sources such as search results, ranking articles and public materials.

Competitor research: analysed criteria above screenshots of BI and analytics company websites30+ companies analysed, 12 of them in detail, to find where AnalystPro can strengthen its identity

Visual assets

A wide range of assets with clear rules

We designed visual assets together with rules for generating, applying and combining them, so social media and marketing content stays consistent while leaving room for variety.

AnalystPro symbol on a construction gridAnalystPro app icon on an iPhone home screen
Horizontal and stacked AnalystPro logo lockups with clear space
AnalystPro symbol in black and grey variations
Free 30 min call
Planning a similar project?

Talk it through with the team that built AnalystPro's brand: research first, then a system the team can apply on its own.

Bohdan Ziniak, Co-founder and Design Director of Flying Age
Bohdan Ziniak
Co-founder & Design Director
bozi@flying-age.com

Marketing materials

Templates the team can edit themselves

Editable templates for RFPs, 2-pagers, tactical proposals and problem-solution papers make it easy to customise content and keep every client communication on brand.

AnalystPro RFP brochure: blue cover and an open spread on operational excellence
Open AnalystPro brochure: consultancy credentials, pilot rollout and performance figures
AnalystPro slide on a laptop with three metric cards: faster processing, forecast accuracy and automated reports
AnalystPro social media posts in blue, black and grey with the ring graphic
AnalystPro posts on two phones: Transform data into actionable strategies

Brand guide

One guide for every brand touchpoint

The deliverables include all brand materials, general rules and recommendations, guidelines for typical compositions and examples of the identity applied across different carriers.

Brand deliverables: AI compositions, logo, identity elements, pattern, logobook, UI elements, carriers, AI prompts and 3D graphics
More than 10 AnalystPro marketing templates, shown on two tablets
A 40-page guidebook plus a media and partner brand kitCover of the AnalystPro Media & Partner Brand Kit
Joseph Heade, Founder and CEO of AnalystPro
Joseph Heade, Founder & CEO
“High-impact design, delivered fast and managed seamlessly.”
Flying Age has successfully launched the designs within the agreed timeline. The team responds to needs and communicates primarily through virtual meetings, showcasing excellent project management. Their high-quality work has impressed the client, resulting in a positive engagement.