StartupSoft

Website redesign for a software engineering company

2024
Bespoke UI and UX design
Software engineering
Challenge

StartupSoft designs, develops and supports software for its clients. Its new website had to work seamlessly on every screen size and carry many content types, from industries and vacancies to case studies and podcasts.

Approach

We designed every page and bespoke templates for each content type, built a dynamic design system and UI framework, and added animations to make interactions more engaging.

Result

A responsive website with adaptable templates, a cohesive look across all content and animations, from scrolling background transitions to moving shapes, that leave a lasting impression.

StartupSoft website on two laptops in light and dark themes, on a white plinth with the company's blue mark
Timeline

December 2023 – February 2024

Industry

Software engineering

Stack

Figma, Adobe After Effects

Bespoke UX/UI design

A template for every type of content

We crafted every web page and bespoke templates for industry profiles, job vacancies, articles, case studies and podcast episodes.

StartupSoft website on two phones: the home page and the Startup Exits podcast page
StartupSoft website pages: team portraits, company values, case studies and services
StartupSoft case studies page on a phoneCase study filters by industry and technology on mobile

UI framework

One framework for all content

A UI framework that integrates with diverse content and keeps the experience fluid across every context.

Vacancy search with an empty state and a CV form, on a tabletStartupSoft job vacancy page for a senior full-stack engineer
StartupSoft vacancies list with category filters
StartupSoft screens: referral form, contact form, podcast episodes and mobile pages

Animated engagement

Animation that guides the eye

Smooth background transitions on scroll and interconnected moving shapes bring the website to life and make the user journey more engaging.

StartupSoft UI elements: article cards, menu, cookie banner and button states
Refer-a-friend bonus banner on a tablet next to the StartupSoft colour palette
Free 30 min call
Planning a similar project?

Talk it through with the team that built StartupSoft's website: templates for every content type and a framework that scales.

Bohdan Ziniak, Co-founder and Design Director of Flying Age
Bohdan Ziniak
Co-founder & Design Director
bozi@flying-age.com