Clarus

Product design for a modelling platform

2023
Digital product development
Fashion
Challenge

Clarus is a new agency in the Eastern European fashion industry that connects models, brands and vendors. To win the trust of its first partners, it needed an easy, secure platform of top quality.

Approach

Our designers, developers and marketers worked as one team on discovery, web design, development, branding and marketing strategy, including filters that find models by location, age, parameters and title.

Result

A platform with separate environments for models and vendors, a visual identity that builds trust and sets the agency apart, and marketing support ahead of launch.

Clarus modelling platform on a laptop: the home page with model cards, search and filters
Timeline

2023

Industry

Fashion

Stack

Webflow, WordPress, Airtable, Mailchimp, Make, MySQL

Clarus user flows: model profiles, sign-up, verification code, collaboration request and social links
Clarus homepage: hero, featured models, brand logos and benefitsClarus homepage continued: model information, filtering, verification and footer
Project timeline: product design, development and brand teams through to the beta launch

Vendor environment

Vendors present their company in one place

In their personal accounts, vendors add their location, information about themselves and a link to their company.

Clarus model filters: role, age, city, measurements, eye and hair colour
Clarus models catalogue on a laptopVendor profile on mobile: photographer details, location and favourite models

Model environment

Models control their own profile

Models upload photos, add their parameters, location and social links, and show whether they are open to cooperation.

Clarus model profile on a laptop: photos, location and physical parameters

Branding & visual identity

An identity that earns partners' trust

A well-thought-out visual identity increases trust in the brand and highlights the agency's profile among competitors.

Clarus Instagram posts and stories: model features, tips and platform announcements
Clarus logo on black, in a photo studio and over a fashion show
Free 30 min call
Planning a similar project?

Talk it through with the team that designed Clarus: a platform where every side manages its own profile.

Bohdan Ziniak, Co-founder and Design Director of Flying Age
Bohdan Ziniak
Co-founder & Design Director
bozi@flying-age.com
Simon Pavlishak, CEO and Founder of Clarus
Simon Pavlishak, CEO & Founder, Clarus
"Their meticulous research guided us in creating prototypes that captured the essence of our platform."
Although the project with Flying Age is still ongoing, they have already made significant progress in creating a captivating Instagram presence. They've communicated frequently and promptly via email and virtual meetings, ensuring an effective workflow. The team is responsive, communicative, and timely.