UX Audit Services

You have a product live in the market, or close to launch, and something is not performing the way it should. A few situations we hear most often:

• Your product has steady traffic but conversion rates are lower than expected, and you are not sure where users are dropping off or why
• Your support team is fielding recurring questions that should be answered by the product itself
• You have inherited a product and need an objective assessment before committing to what to fix first
• Internal opinions about what needs to change keep conflicting, and you need an independent, evidence-based view to settle the direction
• You are about to invest in a redesign or rebuild and want to make sure the right problems are being solved before the budget is committed
• A new feature shipped but adoption has not followed, and you suspect the flow or interface is creating unnecessary friction

If two or more sound familiar, a call is probably worth your 30 minutes. 

UX audit services from Flying Age are built around one purpose: giving you a clear, prioritised view of where your product is losing users, slowing them down, or failing to convert them — before more time and budget are spent building on top of a flawed experience.

A UX audit review begins with structured discovery. We map the critical user journeys inside your product, identify the business goals each journey is meant to serve, and establish the baseline against which the audit will be measured. This is not a checklist exercise. It is a diagnostic process that connects interface decisions to user behaviour and commercial outcomes.

The UX design audit then moves through multiple evaluation layers. Heuristic analysis examines the product against established usability principles — flagging consistency failures, cognitive load issues, unclear affordances, and broken feedback loops. Flow analysis looks at how users progress through tasks: where sequences break, where decision points are unclear, and where exits occur that should not. Navigation and information architecture review identifies structural problems that make content or features harder to find than they should be. Conversion friction mapping isolates the specific points in key flows — sign-up, checkout, onboarding, activation — where user intent meets interface resistance.

Every issue identified in the usability audit is scored by severity and business impact. You receive a clear prioritised list — not a long document of abstract observations, but a structured action plan that separates quick wins from systemic problems and explains the business case for addressing each one.

The output of a user experience audit is designed to be usable immediately. Findings are presented in a format that works for founders reviewing direction, product leads planning a sprint cycle, or development teams ready to act. There is no translation required. Each recommendation is specific, contextualised, and connected to a user behaviour or business metric.

Because Flying Age unites strategy, design, and engineering, the audit does not sit in isolation. Findings can connect directly to UX/UI design work, product architecture decisions, or broader digital product development — making it straightforward to move from diagnosis to execution without losing context between teams.

The core squad on an engagement typically includes a Designer or Design Engineer, a Strategic Lead, and a Project Manager, with specialists added depending on the scope and complexity of the product. Engagements typically run from one to several weeks, scoped around what the product or business actually needs.

Each of these is a symptom. The line after is what changes when the work is done right.

• Conversion is lower than it should be. Users are reaching key pages or flows but not completing them, and you cannot explain why from data alone.
  → A structured friction map identifies the exact points of drop-off and the interface or flow decisions causing them, so fixes are targeted rather than guesswork.
  
  
• Onboarding is underperforming. New users sign up but do not activate, and the product is not delivering its value fast enough to keep them engaged.
  → Flow analysis surfaces where the onboarding sequence loses clarity or asks too much too soon, giving you a clear path to improving time-to-value and early retention.
  
  
• Support volume is higher than expected. Users are contacting support for things that the product itself should be resolving.
  → Usability gaps and missing guidance are identified and prioritised, reducing avoidable support load and improving the self-serve experience.
  
  
• Internal teams cannot agree on what to fix. Opinions about priorities diverge and decisions stall because there is no objective baseline for the conversation.
  → A scored, evidence-based findings report creates a shared reference point that removes subjectivity from the prioritisation process and accelerates decisions.
  
  
• A rebuild or redesign is being planned. Investment is about to go into the product, but the right problems have not been formally identified.
  → The audit ensures the scope of the next phase is built on diagnosed reality, not inherited assumptions — reducing the risk of rebuilding the wrong things.

eCommerce website audit. Cart abandonment, checkout friction, and poor product discovery are among the most commercially visible problems in eCommerce — and most of them have a UX root cause. A UX audit for eCommerce platforms maps the full purchase path, identifies the specific steps where intent breaks down, and produces a prioritised set of changes connected directly to conversion and revenue recovery.

SaaS audit. SaaS products are judged on activation, retention, and expansion — and all three are directly influenced by the product experience. A UX audit examines the critical moments in the user lifecycle: first-session onboarding, feature discovery, settings complexity, and upgrade prompts. Improvements in these areas reduce churn, increase feature adoption, and support account growth.

B2B website audit. B2B platforms often carry years of feature accumulation, complex permission structures, and interfaces designed for one user persona that must now serve several. A UX audit for B2B products focuses on role-based clarity, task efficiency under real operational conditions, and the friction points that slow down the users your clients depend on. Smoother internal tools mean faster adoption, lower training overhead, and stronger renewal conversations.