Starting point
Sales first, then a brand of its own
Team Up needed to open sales for Horytsvit before it had a brand. So in July we launched a one-page landing for buyers and partners, and while it worked, built the brand and the full website.
Identity
A flower from the name, drawn as Boyko embroidery
Horytsvit is a mountain flower, so the sign is a flower too. We drew it in the geometry of local Boyko embroidery and softened it with rounded petals, so the brand belongs to this place and no other housing project.
Structure
A page for every buyer, investor and house
A buyer and an investor decide differently, and each house finds its own buyer. So every audience and every house got a page of its own, with its own way in and its own next step.
Sales path
Every section answers a buyer’s next question
Buyers don’t read a property website from top to bottom: they check a few questions and decide whether to call. The homepage answers them in the order they come up, and every answer is one click from the catalogue or a viewing.
What’s included
The price explained one layer at a time
Buyers compare prices per square metre, and a price list hides what Horytsvit adds. So as the visitor scrolls, a 3D house assembles on its plot: the land, the finishing, the furniture and payment in parts, one layer at a time.
Location
The location shown instead of described
For a long time Team Up looked for a way to show where Horytsvit is and what the location gives: Lviv and three ski resorts within reach, and quiet on the mountain. We turned the road into a scene, so the distance feels short and the place feels secluded.
Then an interactive masterplan opens the territory itself: visitors move around it, open each zone and see what is already there and what is planned, with three investment plots leading to the Investments page.
Results
Ready to sell, and a partner for the whole portfolio
Brand, website, catalogue and billboards came from one team in one style, so Horytsvit went to market as a finished project.
Buyers see the price, the location and the territory before they call, and every request tells the manager what the visitor wants.
Team Up keeps building with us: we made the Team Up Group and Woodside websites, and Veres Hill is in progress.
Tell us about your development. We’ll build a brand and a website that show buyers what they get and give your sales team a page for every conversation.
