Credit Union rooted in tradition, built for tomorrow.

A heritage credit union with deep community roots and a website a decade behind its product. Strong offline brand, invisible online. 25% of members already used mobile banking weekly — on an interface that wasn't built for it.

Run design and Webflow in parallel from week one. Modernize the visual identity while protecting heritage through typography, pacing, and tone. Make the site the main conversion tool — because 72% of new members already discover Nova UA online.

A modular site system, restructured key flows, and a story architecture that makes the work easy to scan without flattening it. The website became the first impression of the brand, not just an information page.

We ran a 1:1 alignment workshop with Nova's leadership to get everyone on the same page and define what the website and future digital experience should support.

We benchmarked seven key competitors to map where Nova UA could lead — doubling down on human connection and cultural authenticity while introducing modern digital convenience.

17 reusable templates and a component library

A layout grammar the team can extend in Webflow without calling design back in for every launch.

of members access Nova UA on mobile. Every component — navigation, service cards, application forms — was reimagined mobile-first to match real behavior, not desktop assumptions.

faster load times after asset optimization, simplified layouts, and modular templates. Less friction for on-the-go members, better Core Web Vitals across the board.