Famart
E-commerce platform
2023 — E-commerce
A distinguished web- and mobile trading platform that seamlessly connects producers with consumers across the nation. Unlike typical e-commerce platforms, FAMART offers unique features including group purchasing options and the opportunity for users to acquire bonus goods at no cost.
Product UX/UI design
UX/UI Consulting
Web design
UX audit
Figma
Hotjar
Google Analytics
E-commerce
June - July 2023
Users face challenges such as design inconsistencies, grammatical inaccuracies, navigation barriers, and a gap in trust due to misunderstandings. To address these, we integrated helpful prompts, added a progress bar, streamlined navigation, redesigned the "How it works?" page, and standardized aesthetics with a universal design template.
Our UX research revealed significant user engagement issues through heatmap analysis, showing many visitors leaving without interacting. We analyzed and created new user flows to simplify UX. Key improvements included enhancing filters for better navigation, transitioning button color schemes from red to blue for consistency, and refining the overall design to improve user experience. We harmonized the design of bonus and ordinary item pages and implemented a universal design system for consistent aesthetics and budget efficiency.
To enhance user comprehension, we redesigned the "How It Works?" page for optimal visual clarity, enabling users to quickly grasp key points. Additionally, we improved the overall design experience through strategic updates to colors, typography, and element composition, creating a cohesive and visually appealing interface.
Flying Age's work has boosted the activity of users on the client's platform, resulting in an increase in their sales. They communicate well, manage tasks efficiently, and provide clear, understandable answers to queries. They impress with their organized approach and ability to adapt to scope changes.
We integrated helpful prompts and a progress bar to visually guide users through their interactions, especially in sections where they frequently encounter issues. This ensures a smoother navigation experience from catalog browsing to item selection, sign-up, payment, and delivery, enhancing overall user satisfaction.
