Famart

UX research and redesign for a group-buying marketplace

2023

Digital product development

E-commerce

Challenge

Famart is a web and mobile marketplace that connects producers with consumers, with group purchasing and free bonus goods. Users faced inconsistent design, copy errors, navigation barriers and a lack of trust.

Approach

Heatmap research and new user flows guided the redesign: better filters, consistent button colours, a clearer 'How it works?' page, prompts and a progress bar, and one universal design template.

Result

A consistent, easier-to-navigate platform that guides users from catalogue to payment and delivery, with bonus and regular product pages in one design system that also saves budget.

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Famart on a laptop and two phones: the My orders account page with group and individual orders, and mobile pages about the service

Services

Digital Product Development Services

UX audit

Timeline

June – July 2023

Industry

E-commerce

Stack

Figma, Hotjar, Google Analytics

Famart catalogue and filters on three phones

Project stages: discovery, three design sprints and testing

UX research & improvements

Heatmaps showed where users gave up

Many visitors left without interacting. We built new user flows, improved filters, switched buttons from red to blue for consistency and unified bonus and regular product pages.

Most popular goods with group-buying buttons, on a laptop

Famart categories and bestsellers on two phones

Famart pages: free delivery banner, categories and choosing an InPost parcel locker on a map

UI improvements

A "How it works?" page users get at a glance

We redesigned the page for visual clarity and refined colours, typography and composition across the platform.

Famart product pages with group-buying options, on a laptop and a desktop screen

Prompts & progress bar

Guidance at every step, from catalogue to delivery

Prompts and a progress bar guide users where they used to struggle, from browsing and choosing items to sign-up, payment and delivery.

Famart How it works page: earning Fams and how to save on shopping

Step-by-step prompts and a helper tip that guide new users on mobile

Free 30 min call

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Talk it through with the team that redesigned Famart: research-led fixes that help users finish what they start.

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Bohdan Ziniak

Co-founder & Design Director

bozi@flying-age.com

Yurii Podoliaka, Founder&CEO, Famart

"They've easily adapted to our changing project needs, maintaining accuracy and precision throughout."

Flying Age's work has boosted the activity of users on the client's platform, resulting in an increase in their sales. They communicate well, manage tasks efficiently, and provide clear, understandable answers to queries. They impress with their organized approach and ability to adapt to scope changes.